The Rise of #Bookstagram

The trend for curated visuals has given rise to #booksofinstagram, which links Instagram users to a world of stylish books and equally stylish readers. This hashtag is not exclusive, but it is only really effective for books with high design values—they often feature elaborate flat-lays that relay some of the narrative or add to the hygge feeling of curling up with a book. So what has given rise to the #bookstagram?

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